Karan Nakra's Official Blog

'Fashion is a factory that manufactures desires'

It would be foolish to underestimate the importance of fashion in a society. Clothes and accessories are expressions of how we feel, how we see ourselves- and how we wish to be treated by others. Fashion is too prevalent to be trivial. Even when you say you are not interested in fashion , you have been enforced to confront it. Fashion is everywhere. What you choose to wear or not to wear has become a political statement.
This identity is linked to brand values that have been communicated via marketing . Are you elegant, flighty, debonair, streetwise, intellectual, sexy ... or all above, depending on your mood? Dont worry Fashion has got everyone for you.

Over the last past decade or so, fashion has stolen into every corner of the urban landscape. Our mobile phones, our cars, our kitchens , our choice of media and places where we meet friends- these too have become subject to the vagaries of fashion. Its not enough to wear the clothes; you have to don that lifestyle too. Fashion brands have encouraged this development be adding their names to be a wide range of objects, fulfiling every imaginable function and selling them in stores that resemble theme parks.

People will go to any length to consume Fashion.